Let’s Connect:
In the relentless pursuit of innovation, businesses across industries pour significant resources into developing and launching new products. Yet, the path from ideation to market success is fraught with peril. A staggering number of new products falter at launch,...
Introducing a new offering in the financial industry, be it banking or insurance, necessitates thorough market research, a process that, when streamlined, can be surprisingly cost-effective. Just as with tangible goods, understanding customer needs, the competitive...
In today's demanding economic climate, businesses must optimize spending. While market research might seem like a discretionary expense, understanding your target market and validating ideas is crucial. Concept testing, a vital stage in market research, offers an...
Brand equity represents the extra value a brand name adds to a product or service, stemming from consumer perceptions and experiences. Strong brand equity translates to greater customer loyalty, the ability to command premium prices, and increased resilience during...
In today's fast-paced market, understanding your brand's standing is vital. Brand tracking is the ongoing monitoring of its health and performance, going beyond sales figures to reveal consumer perception, awareness, and competitive positioning. Think of it as your...
In South Africa's current economy, it is understandable that smaller brands might have their doubts about whether investing their money in product research is "worth it". However, when substantial resources have already been invested in developing and growing a...
In today’s fast-paced business environment, data-driven decision-making is crucial for staying ahead. Many companies consider bringing data collection in-house to cut costs, but this move comes with trade-offs in expertise, accuracy, and efficiency. While large...
As your brand expands across multiple platforms and touchpoints to support a growing business, it becomes increasingly vulnerable to fragmentation. The unifying features of your identity—those critical elements that make your brand recognisable and trusted—can begin...
Benchmarking in product testing is a strategic approach that allows businesses to assess their new products against various reference points. While ideal benchmarking involves multiple data sources—such as internal, industry, and historical data—these are not always...