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Effective product testing provides valuable and actionable insights. Typically, we aim to determine whether our test product outperforms the benchmark product or falls short. Armed with this knowledge, marketing decisions can be made with greater ease and confidence....
Vincent Shahim | Market Research SpecialistApril 01, 2023Traditional theories of marketing emphasised the ideas of segmenting the market by identifying and quantifying potential market segment. This is followed by selecting target segments that your brand could most...
Key Drivers AnalysisHow do you measure the Key Drivers for your brand?Vincent Shahim | Market Research SpecialistApril 01, 2023In order to effectively manage and position a brand in the market one of the important aspects is to understand what factors are important...