Don’t let the cost of market research hold you back. Our competitive rates ensure quality insights without the hefty price tag. Take advantage of our special offer for product or concept testing – valid for projects commissioned up to October 2025. Illustrative costs per Interview – Inclusive of survey design, data collection, analysis, report, presentation.

Conducting Product Testing is beneficial for several reasons:

Data-Driven Decision Making:

Testing provides real-world data that helps marketers make informed decisions about product development, marketing campaigns, and pricing strategies.

Gives a Competitive Edge:

A well-tested, high-quality product can stand out from the competition and attract more customers.

Minimises Risk and Cost:

Launching a product that fails can be very costly. Thorough testing helps identify and address problems before a product is launched, reducing the risk of costly recalls, negative customer experiences, and damage to brand reputation.

Meets Customer Needs and Expectations:

By gathering feedback from target audiences, testing helps ensure that the product meets their needs and expectations, leading to higher customer satisfaction and loyalty.

Builds Customer Trust:

By delivering a high-quality product that meets expectations, testing helps build customer trust and loyalty.

Questions to Ask When Determining Sample Size:

Research Objectives:

What are you trying to learn about the product?

Are you testing for usability, performance, or user preferences?

Budget and Time Constraints:

Larger samples often require more resources and time.

Desired Level of Confidence:

How confident do you need to be in your results? A higher confidence level may require a larger sample.

Target Audience:

A broader audience might require a larger sample size.

Market Segments:

In practice this is usually the main determinant. Do we wish to analyse results for the total market only or by market segment. For example, it may be required to see results by different demographic groups or brand user groups, in which case the sample size by segment needs to be robust enough.

Reach out for budget-friendly deals on all your quantitative research requirements. Leading Edge Research – Quantitative Market Research and Product Testing specialists.

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