About Us: We Get to the Bottom of What People Really Think
Who We Are and What We Do
Leading Edge Research is a market research and Insights agency based in Johannesburg, serving clients locally and internationally (the rest of Africa).
We believe that everything starts with the formation and transformation of data to be more user-friendly and visually understanding. Delivering easy-to-understand quantitative research data instead of complex numbers and words is what we do, and we do it well. Our research solutions have helped our clients see their data in a new light, and make more responsive and accurate day-to-day important business decisions.
Our goal is to be the first choice for any company interested in gathering data related to their operations – either of sales transactions or of competitor data that will improve their performance.
We utilise a variety of data collection methods including online panels and communities, face-to-face interviews / CAPI and telephone / CATI.
Please note: We can also provide qualitative research services through experienced associates.
Exceptional, Affordable Services
We strive to deliver the best quality research services cost-efficiently. We work constantly to improve by integrating the newest technology into our best practices.
Confidentiality Guaranteed
Leading Edge Research understands the importance of customer privacy and the confidentiality of your information and assures that your information will always be protected.
Research and Analytics Done Right
Customised solutions for market research ensure you never need to spend more time sifting through complex batches of irrelevant information.
Why Leading Edge Research
By partnering with us, you can benefit from cost-effective research solutions without compromising on quality. As a smaller agency with lower overheads, we are able to offer competitive rates compared to larger research agencies. In addition to basic quantitative research, we have the expertise to provide advanced statistical models and analysis techniques. This capability sets us apart from other smaller and medium-sized agencies, making us an excellent choice for clients who require specialised research methods.
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